done with school / ferrara pan project

free at last! i officially turned in my assignment for my incomplete class on tuesday. hooray! finally! it took a lot of coordinating around miss mia, but at least now i have something to show for it.

my semester project consisted of rebranding the candy company, Ferrara Pan (their current website is here). they make lemonheads, atomic fireballs, boston baked beans, amongst other classic candies. my objective was to update/ modernize the company's look and target a more mature audience (right now their target audience is children). my audience is more hipster-y types, young adults to people in their mid-to-late thirties. for this class i created a book that shows/explains a mood and objective of the rebranding and such; also it gives a set of visual standards of how to use the logo (and how not to use the logo), as well as typographic considerations, color palettes, etc.

i didn't post the completed project (the visual standard book is missing, which comprises of most of the explanations, etc.) but the products and advertising are in my gallery :)