free at last! i officially turned in my assignment for my incomplete class on tuesday. hooray! finally! it took a lot of coordinating around miss mia, but at least now i have something to show for it.
my semester project consisted of rebranding the candy company, Ferrara Pan (
their current website is here). they make lemonheads, atomic fireballs, boston baked beans, amongst other classic candies. my objective was to update/ modernize the company's look and target a more mature audience (right now their target audience is children). my audience is more hipster-y types, young adults to people in their mid-to-late thirties. for this class i created a book that shows/explains a mood and objective of the rebranding and such; also it gives a set of visual standards of how to use the logo (and how not to use the logo), as well as typographic considerations, color palettes, etc.
i didn't post the completed project (the visual standard book is missing, which comprises of most of the explanations, etc.) but
the products and advertising are in my gallery :)Labels: creations, school
so i haven't actually finished anything post-worthy in AGES. i did make a little (well, fairly big, really) gift for a friend who might be reading my blog regularly so i won't post that thing 'til my friend gets it... but other than that i've only half finished stuff like some crochet turtles and a sweater for the baby (with some yummy yarn i got in a swap)... really, i have no reason for posting today other than whining that i haven't gotten anything done... so here's a bunny with a pancake on its head :)
