Ferrara Pan Rebranding

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Said Sock Monkey, in the making

Date: 05/19/2007 Views: 26

Ferrara Pan Rebranding

For my Nature of Identity class, I rebranded Ferrara Pan, the candy maker that makes Lemonheads, Boston Baked Beans and Atomic Fireballs. The audience I'm targeting is the hipster crowd, from late teens to mid-thirties.

Date: 07/05/2007

Owner: sandri

Size: 9 items

The New Ferrara Pan Logo Date: 07/05/2007 Views: 62	New Jawbreakers Packaging Date: 05/13/2007 Views: 63	Lollipop Packaging (new brand extension) Date: 05/13/2007 Views: 70	Gum Packaging (new brand extension) Date: 05/13/2007 Views: 71
Soda Packaging (new brand extension) Date: 05/13/2007 Views: 55	Two Liter Bottle Soda (new brand extension) Date: 05/13/2007 Views: 57	Stationery Date: 05/13/2007 Views: 61	Advertising Campaign Date: 05/10/2007 Views: 59
Advertising Campaign Date: 05/10/2007 Views: 56