done with school / ferrara pan project

free at last! i officially turned in my assignment for my incomplete class on tuesday. hooray! finally! it took a lot of coordinating around miss mia, but at least now i have something to show for it.

my semester project consisted of rebranding the candy company, Ferrara Pan (their current website is here). they make lemonheads, atomic fireballs, boston baked beans, amongst other classic candies. my objective was to update/ modernize the company's look and target a more mature audience (right now their target audience is children). my audience is more hipster-y types, young adults to people in their mid-to-late thirties. for this class i created a book that shows/explains a mood and objective of the rebranding and such; also it gives a set of visual standards of how to use the logo (and how not to use the logo), as well as typographic considerations, color palettes, etc.

i didn't post the completed project (the visual standard book is missing, which comprises of most of the explanations, etc.) but the products and advertising are in my gallery :)

end of the semester poop-out

so it's finally the end of the semester... actually it was yesterday. i HIGHLY advise against being 9 months pregnant at finals for any school situation. it was super stressful this last few weeks and i had to take an incomplete grade for the semester (basically a medical excuse saying i have more time to complete my assignments). yes that means i can spend more time working on my stuff, but really i was hoping to be done so that i didn't have to think about it anymore. *sigh*

i am trying to adopt the attitude that this is an opportunity to improve what i did have done, rather than a failure to get things done. (dang i should watch that Secret dvd again).

on other news i will be having some baby shower pics up soon :) and i will be posting pics on what i did do for my assignment. and then i made another little hat for the baby and a soap holder thing for my mom for mothers' day. as soon as i get the pics, they'll be up, so stay tuned ;)

the first day of school

is always kind of a mixed day for me. while i'm glad to be leaving the house for a higher purpose than just mailing stuff, i miss my days being for myself. today is my first class of the spring semester, and being pregnant and stuff, it should be interesting how things go.

on the productive side, i've been kind of a baby knits nut lately. this little pair of mary janes are my latest baby knit (ok, baby crochet). unfortunately, due to the pregnancy and such, my wrist is giving out to carpal tunnel (at least it hurts like crazy) so i'm probably going to slow down the knitting and crocheting a lot, which is a bummer as i just got this booklet called baby bootie boutique. i got the little mary jane pattern from there :) anyhow, enjoy, 'cause this will be the last of it!